Grammy award-winning artist, Pharrell Williams plans to bring a new, innovative festival to Coastal Virginia named ‘Something In The Water’. Pharrell stated that the name was inspired by what the world knows about Virginia, there’s something special in the water in Coastal Virginia which has produced many of the greatest artists, athletes, entrepreneurs, and actors. Locals on all levels are excited about the upcoming three-day event due to the lack of major home-based, nationally recognized events in the entertainment industry. Pharrell states that his goal is to make the festival the East Coast version of SXSW which is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in Austin, Texas.
Something In The Water will be a series of concerts, panel discussions, sports activities, games, and have various foods to eat. The event will stretch from the waterfront to the Virginia Beach convention center and will be able to entertain 16,500 participants.
Below is the city manager’s presentation for the event.
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